Tanvir Hakim led a re-branding project for an expanding agriculture-based company, with contributions from a faculty member. The primary objective was to enhance the company’s competitiveness in the global market while strengthening its commitment to the local agricultural economy. The project focused on restructuring and re-branding a network of lemon and mandarin farms in China, integrating modern farming technologies and sustainable agriculture practices.
Conducted online on October 2, 2023, between Thailand and China, the initiative involved a comprehensive refresh of the company’s logo, color palette, brand philosophy, values, and corporate identity materials. This rebranding effort aimed to empower local farmers, expand the company’s market reach, and foster economic growth in the region.
By aligning with Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth, the project contributed to local agricultural communities by promoting sustainable farming practices, improving business opportunities, and fostering economic resilience. Through strategic branding and modernization, the initiative helped position the company for long-term success while uplifting the surrounding agricultural economy.
The 17 Goals
