On August 30, 2023, Dr. Punnaluck Satanasavapak, Director of the St. Thomas Aquinas Center for Business Solutions, led a special lecture on “Agricultural Marketing” at Assumption University, Suvarnabhumi Campus. The session, organized by the Marketing Department of MSME Business School, brought together 85 students from Assumption University. The lecture aimed to educate students on sustainable marketing strategies for agricultural products, with a focus on innovation and responsible practices that align with global sustainability efforts.
The objective of the session was to equip students with knowledge about market trends in the agricultural sector, the significance of sustainable farming practices, and how marketing can play a transformative role in addressing food security challenges. Dr. Punnaluck highlighted practical case studies on eco-friendly agricultural product distribution, consumer behavior trends toward organic produce, and marketing strategies that promote sustainability across the agricultural value chain.
The session directly supported several Sustainable Development Goals (SDGs):
- SDG 1: No Poverty – By emphasizing how effective agricultural marketing can empower small-scale farmers, improve livelihoods, and reduce economic inequalities, the session highlighted the potential of marketing to alleviate poverty in rural areas.
- SDG 2: Zero Hunger – The lecture focused on market systems that encourage sustainable food production and improve access to healthy food options, helping to tackle global hunger.
- SDG 4: Quality Education – By providing students with in-depth knowledge and critical insights into a crucial sector, the session contributed to enhancing quality education and preparing students to address real-world challenges in agricultural marketing.
- SDG 12: Responsible Consumption and Production – The focus on marketing strategies that reduce post-harvest waste and promote responsible consumption helped students understand the importance of sustainability in the agricultural value chain.
- SDG 13: Climate Action – Dr. Punnaluck’s discussions on reducing carbon footprints in food supply chains through sustainable marketing practices directly contributed to efforts aimed at mitigating climate change.
The 17 Goals
