On September 22, 2023, Asst. Prof. Dr. Jirayu P. Kasemsant led a project aimed at enhancing the communication of marketing research findings. The session, conducted online via Zoom from 13:30 to 15:00, focused on sharing techniques and tips for presenting complex analysis in a way that is easily understandable to a broader audience.
This interactive session incorporated practical demonstrations, case studies, and best practices for effective data storytelling, helping participants simplify data interpretation and make research insights more accessible. The primary goal was to equip professionals with the tools to communicate data-driven insights in a way that engages audiences, enhances understanding, and promotes informed decision-making.
By aligning with Sustainable Development Goal (SDG) 4: Quality Education, this initiative contributed to improving research literacy, fostering better knowledge-sharing practices, and enhancing the ability of professionals to communicate complex research findings effectively. The project emphasized the importance of clear communication in making data-driven insights impactful and accessible to diverse audiences, helping professionals elevate their presentations and ensure their findings are easily comprehensible.
The 17 Goals
