AU Hybrid International Conference: Entrepreneurship and Sustainability in the Digital Era

The Graduate School of Business and Advanced Technology Management (GS-BATM) is organizing the annual AU Hybrid International Conference on April 26, 2024 to support the school’s strategic plan of strengthening multidisciplinary education quality and experiences toward international standards. This conference serves to provide a global educational platform for Assumption University students while highlighting research, entrepreneurship, and sustainability in the digital era.

Objectives of the Project:

1. Create a Distinctive International Educational Experience: This conference will blend Thai and international cultures, enriching students’ global understanding and perspectives.
2. Promote Research and Publications: The conference underscores research and academic publications as key components of the university’s mission, contributing to the growth of scholarly work.
3. Increase Faculty Recognition: The conference aims to increase the number of faculty members receiving national or international awards for research each academic year.

Steps for Conducting the Project:

1. Determine the Planning Team: Appoint personnel for various roles, such as registration and travel coordination, liaising with speakers, collating presentations, and managing venue arrangements.
2. Budget Planning: Establish a budget at the early stages, considering anticipated costs and setting a realistic delegate rate. Securing sponsors (e.g., branding and exhibiting) will help support the event’s financial needs.
3. Set Up Facilities and Conference Equipment: Organize program materials, conference marketing, layout, seating arrangements, presentation kits, delegate packs, catering, accommodations, and transportation.
4. Call for Papers Process: Invite participants to submit papers, which will undergo a peer review process to ensure quality and relevance.
5. Final Preparations and Run-through: Review the event’s schedule from start to finish, ensuring adequate time for each activity, including transitions between sessions and addressing latecomers. Prepare necessary materials such as flowers, prizes, and any last-minute logistical needs.

Relevant Sustainable Development Goals (SDGs):

• SDG 4 (Quality Education): The conference enhances educational quality by providing a platform for knowledge sharing, research, and the exchange of innovative ideas in entrepreneurship and sustainability.
• SDG 8 (Decent Work and Economic Growth): By focusing on entrepreneurship, the conference promotes sustainable business practices and explores how digital tools can drive economic growth and job creation.
• SDG 9 (Industry, Innovation, and Infrastructure): The theme of sustainability in the digital era aligns with fostering innovation in industries, focusing on digital transformation and resilient infrastructure.
• SDG 12 (Responsible Consumption and Production): The conference emphasizes sustainable practices in entrepreneurship, discussing the role of businesses in promoting responsible consumption and production.
• SDG 16 (Peace, Justice, and Strong Institutions): The event encourages academic and professional engagement, fostering collaboration among institutions, researchers, and industry leaders for sustainable development.
• SDG 17 (Partnerships for the Goals): The conference creates opportunities for partnerships among universities, businesses, and institutions across the world, contributing to a collaborative approach to global challenges.

This hybrid international conference aims to further the university’s vision of advancing global education, research, and collaboration toward sustainability and entrepreneurship in the digital age.