Montfort del Rosario School of Architecture and Design PR teams create a roadshow and workshop to promote an understanding in architectureal design among young generation and participated parents both on campus and out of campus.
Objectives:
- Enhance understanding of basic architectural knowledge among young adults and the general public.
- Promote the Montfort del Rosario School of Architecture and Design’s programs, introducing students and parents to the architecture field and its impact on daily living.
- Encourage an appreciation for architectural design as a way to improve people’s quality of life and make informed decisions about the spaces they inhabit.
SDG Goals:
- SDG 4: Quality Education – The program aims to provide young adults with foundational knowledge in architecture, promoting access to quality education and inspiring the next generation of architects.
- SDG 5: Gender Equality – Encourages equal participation and engagement in architectural education for all genders.
- SDG 9: Industry, Innovation, and Infrastructure – The roadshow emphasizes the role of architecture in creating innovative and sustainable infrastructure.
- SDG 10: Reduced Inequalities – By making architectural knowledge more accessible, the program works to reduce educational disparities, ensuring that a broader range of students has the opportunity to pursue a career in architecture.
- SDG 11: Sustainable Cities and Communities – Highlights the importance of sustainable architectural design in building communities that are resilient, eco-friendly, and capable of withstanding the challenges of modern life.
- SDG 13: Climate Action – Promotes sustainable architectural practices that consider environmental impact and climate action, encouraging future architects to create eco-friendly designs.
Summary:
The “J Knowledge” roadshow and workshop initiative was developed as part of Montfort del Rosario School of Architecture and Design’s public relations strategy. This project aimed to bridge the gap between young prospective high school students and the field of architecture. Through engaging presentations and workshops, students, parents, and the public gained a deeper understanding of architectural design and its importance in shaping the built environment.
The roadshow reached diverse audiences, both within and outside of campus, fostering awareness of how architecture influences everyday living. Participants were introduced to key concepts in architecture, which enabled them to make more informed decisions about their living spaces. The project’s impact aligns with the university’s commitment to providing quality education, promoting sustainable and inclusive practices, and encouraging innovation in the field of architecture.
The 17 Goals
