The Extreme Service Training Project, led by A. Klairung Attanatho from Montfort del Rosario School of Architecture and Design. Held on November 14, 2023, during ‘Patient Experience Week’ at Bumrungrad Hospital.
The Training program is an intensive and comprehensive training initiative designed to deepen participants’ understanding of exceptional service across various industries. This program goes beyond traditional customer service training by integrating real-world case studies, in-depth industry analysis, and interactive learning experiences. It aims to equip participants with advanced knowledge of service excellence, customer engagement strategies, and practical problem-solving techniques.
Objectives:
- Enhance Service Knowledge: Provide participants with a comprehensive understanding of superior service strategies across different industries.
- Improve Problem-Solving Skills: Equip trainees with practical, actionable techniques for addressing diverse customer service challenges effectively.
- Increase Customer Satisfaction: Teach employees how to exceed customer expectations, thereby improving customer loyalty and brand reputation.
- Develop a Service-Oriented Mindset: Instill a proactive, empathetic, and continuous improvement-driven service culture among employees.
- Encourage Innovation in Service Delivery: Foster creative thinking and innovative approaches to delivering outstanding customer experiences.
- Strengthen Crisis Management Abilities: Teach employees how to manage service failures, transforming negative experiences into positive ones.
- Standardize Service Excellence: Promote a consistent and high-quality service standard across various sectors.
Target Audience:
- Customer service representatives
- Frontline employees in hospitality, healthcare, retail, and other service-driven industries
- Managers and supervisors responsible for service quality
- Business owners seeking to enhance customer experience
Expected Outcomes:
- A more customer-centric workforce with enhanced service delivery skills.
- Improved service ratings and greater customer retention rates.
- A stronger brand reputation and increased market competitiveness.
- Boosted employee confidence and motivation in handling service-related tasks and challenges.
SDG Goal:
- SDG 4: Quality Education – The program supports SDG 4 by providing high-quality educational opportunities to participants, enhancing their service-related skills, and fostering an environment of continuous learning and improvement.
The 17 Goals
