The Albert Laurence School of Communication Arts recently welcomed Ms. Kanokchan Patanapichai, former Chief Editor of Ogilvy Thailand and now a prominent freelance writer, to share her expertise on news writing and PR content creation for both traditional and online media platforms.
Her session, titled “STORYTELLING: EFFECTIVE WAYS TO GENERATE PR CONTENT,” provided students in PR3215–PR3243: Writing for PR and Content Creation for PR with practical techniques and insights from the industry. Dr. Chonnikarn Thienthaworn hosted the session, ensuring students could interact, ask questions, and learn hands-on skills for effective communication.
Key Takeaways: The ‘SUCCES’ Technique
- Simple
- Unexpected
- Concrete
- Credible
- Emotional
- Story
Ms. Kanokchan also emphasized the three essential pillars of effective PR writing: Clear, Concise, and Compelling.
This workshop equipped students with practical skills to craft engaging, persuasive, and impactful PR content, bridging academic knowledge with professional expertise.
Relevant SDGs:
- SDG 4: Quality Education – Enhancing practical learning opportunities in communication and media
- SDG 8: Decent Work and Economic Growth – Preparing students with employable skills for media and PR industries
- SDG 9: Industry, Innovation, and Infrastructure – Integrating innovative storytelling strategies into professional practice
- SDG 17: Partnerships for the Goals – Knowledge sharing between academia and media industry professionals
The 17 Goals
