CCC Workshop 2025: Crafting Stories, Creating Impact – Regenerating Tourism & Revitalizing Minds

On February 28, 2025, Rev. Bro. Sirichai Fonseka, F.S.G., Ph.D., President of Assumption University of Thailand, presided over the award ceremony at CCC Workshop 2025: Communication for Change, held at Hotel Nikko Bangkok.

The workshop provided a creative platform for 88 students, divided into eight groups, to apply their strategic communication skills to tackle societal challenges under the themes of Regenerative Tourism and Mental Health. Students designed and executed innovative campaigns that emphasized sustainable development, cultural preservation, and social well-being.

The campaigns were evaluated by a distinguished panel of seven judges, including top professionals from advertising agencies, production houses, and sustainable business entrepreneurs.

Regenerative Tourism Awards:
The “Secret Group” won First Prize (10,000 baht) and the Popular Vote Award (5,000 baht) for #Beforeashes, redefining family tourism as a vehicle for renewal and sustainability.

Mental Health Advocacy Award:
The “GG” Team received First Prize (10,000 baht) for #Luk&Bloom, promoting mental health awareness and sustainable support systems.

The CCC Workshop 2025 showcased how communication can drive meaningful change, empowering students to use creativity and research for social impact and sustainable development.

Relevant SDGs:

  • SDG 3: Good Health and Well-Being – Promoting mental health awareness
  • SDG 4: Quality Education – Learning through practical, hands-on projects
  • SDG 8: Decent Work and Economic Growth – Encouraging youth innovation and professional skills
  • SDG 9: Industry, Innovation, and Infrastructure (creative communication innovations)
  • SDG 11: Sustainable Cities and Communities – Advocating regenerative tourism and cultural preservation
  • SDG 12: Responsible Consumption and Production – Promoting sustainable and ethical tourism practices
  • SDG 17: Partnerships for the Goals – Collaboration among academia, industry professionals, and communities

The 17 Goals