The Department of Creative Commercial Communication (CCC), Albert Laurence School of Communication Arts, Assumption University, recently organized an Advertising and Branding Workshop featuring GOLD NOW, the innovative gold trading and savings app by HUA SENG HENG.
Mr. Tanarat Pasawongse, CEO, together with the Corporate Communications and Operations team, presented this groundbreaking digital platform. HUA SENG HENG, a renowned name in Thailand’s gold trade, has long been a part of Thai traditions, including the gifting of gold to toddlers during celebrations. Through GOLD NOW, the brand merges its rich cultural heritage with modern technology, enabling users to trade and save gold easily and conveniently.
The workshop provided CCC students with the opportunity to apply theoretical knowledge in practical settings, enhance their creativity, entrepreneurial skills, and business practices, and develop soft skills, teamwork, and collaboration with strategic partners. Students also engaged in research-oriented activities, connecting academic learning with real-world business applications.
Relevant SDGs:
- SDG 4: Quality Education – Enhancing practical learning experiences and applied skills for students
- SDG 8: Decent Work and Economic Growth – Fostering entrepreneurial mindset and employable skills
- SDG 9: Industry, Innovation, and Infrastructure – Integrating technology and innovation into business and communication practices
- SDG 17: Partnerships for the Goals – Strengthening collaboration between students, academia, and industry
The 17 Goals
