Faculty of Journalism and Mass Communication, Thammasat University, Thailand. Description: Guest Speaker on Case Study: Digital Marketing

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On March 19, 2024, Dr. Tipa Sriyabhand led a dynamic session on Digital Marketing at the Faculty of Journalism and Mass Communication, Thammasat University, from 13:30 to 16:40. The session aimed to inspire students, bridge the gap between theory and practice, and provide practical insights into the ever-evolving digital marketing landscape.

Throughout the session, Dr. Sriyabhand guided students through a series of case studies that examined key challenges in digital marketing funnels, the online marketplace, creative communication, and customer retention strategies. By exploring real-world examples, students developed a deeper understanding of the strategic role of digital marketing processes and technologies in crafting effective marketing plans. The session was designed to ensure that students left with practical knowledge and actionable takeaways, preparing them for success in the digital age.

This initiative aligns with the following Sustainable Development Goals (SDGs):

• SDG 4: Quality Education – The session provided students with high-quality learning experiences, integrating real-world case studies to make digital marketing education more practical, engaging, and relevant. It contributed to skill development and better prepared students for the modern workforce.
• SDG 5: Gender Equality – The session promoted equal access to education in digital marketing for both male and female students, fostering inclusivity in a field where gender diversity can drive innovation and create opportunities for all.
• SDG 8: Decent Work and Economic Growth – By equipping students with in-demand digital marketing skills, the session enhanced their employability and entrepreneurial potential, contributing to sustainable economic growth and job creation in the digital economy.

This session exemplifies how academia can contribute to the development of practical skills that empower students, support inclusive education, and foster economic opportunities in the fast-paced world of digital marketing.