Led by Asst. Prof. Dr. Jirayu P. Kasemsant, the Thailand Marketing Research Society (TMRS) project aims to promote and protect the professional interests of market research professionals and the users of their services. The initiative, ongoing since 2023, operates from the Lumpini Tower office, located on the 23rd floor. The project focuses on fostering ethical market research practices, enhancing industry standards, and ensuring the credibility and reliability of research insights.
This effort is driven by continuous professional engagement, policy advocacy, and collaboration with industry stakeholders to address challenges and advance the field of market research. The project aligns with the following Sustainable Development Goals (SDGs):
- SDG 8: Decent Work and Economic Growth – By establishing fair and ethical market research practices, the project supports the creation of a more sustainable and equitable industry, fostering decent work opportunities and contributing to economic growth within the sector.
- SDG 9: Industry, Innovation, and Infrastructure – The project encourages the adoption of advanced research methodologies and the integration of technological innovations in the market research field. This fosters the growth of a more robust and future-ready infrastructure, enhancing the industry’s capacity to adapt to evolving market needs.
Through these efforts, the TMRS project contributes to building an ethical, efficient, and innovative market research industry, positioning it for continued success in an ever-changing global landscape.
The 17 Goals
