Asst. Prof. Nattanan Naewmalee, lecturer from the Albert Laurence School of Communication Arts, Assumption University, were invited by the Department of Skill Development, Ministry of Labor, to conduct a “Training workshop on logo design and illustration” for the Thai youth representative, Mr. Kamolthep Rukmanee, in preparation for “The 2nd World Skills Asia – Abu Dhabi 2023.” This training focused on equipping the participant with knowledge and skills in logo design principles and visual communication, emphasizing how illustrations can enhance information systems by making complex data more accessible, clear, and engaging. This collaboration aligns with Sustainable Development Goals (SDGs) 4 (Quality Education) and 9 (Industry, Innovation, and Infrastructure), contributing to both academic and professional development while promoting sustainable and innovative design education.
- Promoting Quality Education (SDG 4)
The training on logo design and illustration aligns with SDG 4: Quality Education by providing an opportunity for students to develop design skills essential for effective communication in today’s world. The workshop emphasized hands-on practice in logo design principles and illustration development for use across various media platforms.
Through this training, participants gained a deeper understanding of Logo design, Illustration and visual communication, ensuring that logos are purposefully designed to fit the context of products, specific projects or activities. These skills are widely applicable in fields such as marketing, advertising, and digital communication. The practical learning approach also fostered analytical thinking and problem-solving skills, essential components of SDG 4.4, which focuses on enhancing technical and vocational skills among youth and adults.
- Supporting Industry and Innovation (SDG 9)
The training contributed to achieving SDG 9: Industry, Innovation, and Infrastructure by highlighting the role of design thinking in fostering innovation and sustainable practices in logo design and illustration. Participants were encouraged to critically analyze how information design can enhance industries, particularly by improving communication systems and knowledge sharing.
In an era where businesses and organizations rely heavily on brand identity design, art direction and user-centered digital solutions has become a crucial skill. The workshop introduced participants to cutting-edge tools and techniques that enable innovation across various industries, including technology, media, design, and entrepreneurship.
Additionally, the integration of sustainable design principles into visual communication supports the long-term goal of building resilient infrastructure through intelligent and innovative design solutions that effectively address societal challenges.
- Strengthening Institutional Collaboration and Networks
Beyond the direct learning outcomes, this training played a vital role in fostering collaboration between academic institutions and governmental organizations. The partnership between the Department of Skill Development, Ministry of Labor, and the Albert Laurence School of Communication Arts reflects SDG 17: Partnerships for the Goals by facilitating academic knowledge exchange and technical training. This collaboration provided opportunities for lecturers, committee members, and educational personnel to share expertise, strengthening academic networks and expanding the global community focused on innovative design education.
By participating in this training, the Thai youth representative gained an international perspective and a broader understanding of design approaches applicable to different cultural and social contexts. This exposure enhances their preparedness for the global job market and equips them with the skills needed to navigate diverse professional challenges in the future.
The 17 Goals
