The Theophane Venard School of Biotechnology, Assumption University of Thailand (AU) welcomed alumnus Mr. Jessada Laicharoenkiat, a successful beverage entrepreneur, as a guest speaker on September 4, 2025, at the Hua Mak Campus.
Mr. Jessada presented an engaging session on “Functional Food for Your Own Astrology,” exploring how functional foods and beverages can be creatively developed to reflect consumer lifestyles, interests, and beliefs.
Drawing on his industry experience, Mr. Jessada demonstrated how science, creativity, market trends, and consumer psychology can come together to inspire innovative food and beverage products. The session encouraged students to look beyond laboratory science and explore opportunities in entrepreneurship and the food and beverage industry.
The activity reflected AU’s commitment to experiential learning and industry engagement, connecting academic knowledge with real-world applications and inspiring students to become future innovators and entrepreneurs.
SDGs Alignment
- SDG 4: Quality Education – Provides students with practical knowledge, industry perspectives, and entrepreneurial learning beyond the classroom.
- SDG 8: Decent Work and Economic Growth – Promotes entrepreneurship, innovation, and skills development relevant to the food and beverage industry.
- SDG 9: Industry, Innovation and Infrastructure – Encourages the application of biotechnology, creativity, and innovation in developing new food and beverage products.
The 17 Goals
