AU’s DDI Showcase Inspires Future Digital Innovators and Entrepreneurs

On November 14, 2025, the Martin de Tours School of Management & Economics (MSME), Assumption University of Thailand (AU), hosted a showcase featuring innovative projects by students from the Design & Digital Innovation (DDI) program at the Suvarnabhumi Campus.

The event provided students with an opportunity to present entrepreneurial prototypes, digital solutions, and minimum viable products (MVPs) across areas such as travel technology, sustainability applications, lifestyle UX, and digital services. Faculty members, industry mentors, and alumni entrepreneurs joined the showcase, providing feedback and guidance to help students further develop their ideas.

The DDI program combines business knowledge, design thinking, and digital technology, enabling students to move beyond theoretical learning by designing, developing, testing, and presenting potential business solutions. The showcase demonstrated AU’s commitment to experiential learning, innovation, entrepreneurship, and preparing students for the future digital economy.

SDGs Alignment

• SDG 4: Quality Education – Provides hands-on, multidisciplinary learning that develops digital, entrepreneurial, creative, and problem-solving skills.
• SDG 8: Decent Work and Economic Growth – Encourages entrepreneurship, innovation, employability, and the development of future business creators.
• SDG 9: Industry, Innovation and Infrastructure – Promotes digital innovation, technology-based solutions, and the development of innovative business models.