03. Good Health and Well-being, 04. Quality Education, 09. Industry, Innovation and Infrastructure, 11. Sustainable Cities and Communities

Designing Well-Being: MSME Students Turn Wellness Challenges into Innovative Solutions

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The Martin de Tours School of Management and Economics (MSME), Assumption University of Thailand (AU), organized a three-day Mockup Showcase from December 16–18, 2025, featuring innovative ideas and prototypes created by first-year students in the BBA1111 Business Essentials course.

Under the theme “Wellness Designer,” students explored contemporary challenges related to physical and mental well-being and developed human-centered solutions to promote healthier and more balanced lifestyles. Using the Design Thinking process—Empathize, Define, Ideate, Prototype, and Test—students transformed real-life needs into products, services, systems, and experiences.

The projects were further developed using the Business Model Canvas (BMC), allowing students to connect creativity with practical business concepts. Through this hands-on learning experience, students strengthened their problem-solving, innovation, and entrepreneurial skills while exploring how business can contribute to individual and community well-being.

SDGs Alignment

  • SDG 3: Good Health and Well-being – Directly promotes physical, mental, and social well-being through student-designed solutions addressing contemporary wellness challenges.
  • SDG 4: Quality Education – Provides experiential, student-centered learning through Design Thinking, prototyping, and business model development.
  • SDG 9: Industry, Innovation and Infrastructure – Encourages innovation, entrepreneurship, and the development of practical solutions to real-world challenges.
  • SDG 11: Sustainable Cities and Communities – Supports the development of healthier and more inclusive communities through accessible wellness solutions.

 

The 17 Goals